$130,000–$160,000/yr
- Own the paid media budget across Google, Meta, TikTok, and YouTube to target drivers by market and vehicle interest, optimizing for lowest cost per activated driver.
- Improve the conversion funnel from ad click to application, pickup, and repeat rental through A/B testing on landing pages, offers, and sign-up forms.
- Report weekly to leadership on spend, leads, cost per driver, return on ad spend, and revenue influenced with clear next steps.