Senior Growth Marketing Manager

Paid Acquisition:

• Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize every campaign yourself.
• Target drivers by market, platform (Uber, Lyft, delivery) and vehicle interest (EV, hybrid, Uber Comfort/XL).
• Shift spend weekly toward the markets, channels and vehicle classes with the lowest cost per activated driver.

SEO & Local Search:

• Grow organic sign-ups through technical SEO, city landing pages and content that ranks for searches like "rent a car for Uber" in each market.
• Manage Google Business Profiles for every location.

Funnel & Conversion:

• Improve the path from ad click to application, approval, vehicle pickup and repeat rental.
• Run A/B tests on landing pages, offers (switch-and-save, first-month promos) and sign-up forms.
• Partner with operations on lead follow-up, retention and referral campaigns, aligning spend with fleet availability by market.

Analytics & Reporting:

• Set up and maintain conversion tracking, attribution and dashboards (GA4, Google Tag Manager, ad pixels, CRM).
• Report weekly to leadership on spend, leads, cost per lead, cost per activated driver, return on ad spend and revenue influenced, in plain language with clear next steps.