Vice President of Marketing - North America

Architect and drive GTM for both Enterprise and Community segments in North America. Own the marketing engine across the funnel—from brand to demand and align closely with sales to prioritize accounts and craft high-conversion plays. Lead full-funnel ABM campaigns that move the C-suite. Run and refine a high-performance demand engine—data, signals, creative, all of it. Build journeys that personalize and resonate, not just automate. Bring the Backbase story to life regionally in a way that cuts through the noise. Evolve our global narrative into a sharp, distinct voice that lands with North American buyers. Build and lead a modern marketing team that moves with purpose and pace. Be a hands-on leader who’s not afraid to roll up your sleeves. Create a culture of trust, experimentation, and ownership. Think beyond the usual: influencer collabs, dark social plays, C-suite dinners, personalized DMs and collaborate across Product Marketing, Ops, Enablement to maximize every motion.