Senior Director of Brand & Comms

Brand Strategy and Positioning:

• Evolve Fieldguide’s brand positioning, messaging architecture, and narrative.
• Ensure clarity and consistency across website, product storytelling, sales materials, and campaigns.
• Translate product value into simple, concrete language for buyers and practitioners.

Visual Identity and Creative Direction:

• Own the visual identity and brand system.
• Set creative direction for campaigns, launches, and core assets.
• Ensure high quality execution across design, copy, and external agencies.

Content and Thought Leadership:

• Oversee brand content strategy including website, core messaging, and long form content.
• Partner on practitioner focused thought leadership tied to AI in audit and advisory.
• Ensure content supports both brand credibility and revenue goals.

Customer Proof and Market Credibility:

• Build a strong customer advocacy engine including case studies, stories, and proof points.
• Elevate Fieldguide’s presence in the market through clear, credible narratives.
• Partner with Sales on brand aligned pitch materials and storytelling.