Define clear, compelling messaging and value propositions for our products and features. Distill product capabilities into differentiated customer-facing narratives that align with market needs. Collaborate with Product, Sales, and Support teams to ensure consistent positioning across all touchpoints. Own product and feature launches from planning to executionβcoordinating with Product, Sales, Support teams and Marketing channel owners to ensure successful rollouts. Create and maintain a range of marketing assets, including product videos, one-pagers, website copy, case studies, and blogs. Equip customer-facing teams with the right tools, messaging, and training to position First Connect products effectively.