Own the client narrative and the strategic plan driving the engagement.
Set transformation thesis and co-design recommendations with Forward Deployed Engineers and Creative Leads.
Stand behind quality and performance once the work ships.

Structured Problem-Solving:

Take ambiguous client problems and structure them from first principles.
Develop clear hypotheses, workstreams, and sequenced decisions.
Defend reasoning under scrutiny using a strong analytical background.

Change Management Leadership:

Lead clients through enterprise-wide transformation beyond siloed pilots.
Navigate complex stakeholder landscapes, identifying blockers and champions.
Engineer buy-in for scaled AI adoption.

AI Process Design & Product Feedback:

Translate abstract GenAI concepts into repeatable operating processes.
Act as the voice of the customer, feeding insights to Product and Engineering.
Codify successful engagements into Transformation Blueprints.

Pencil

Pencil is an advertising technology company building a SaaS platform that uses Generative AI to redefine content creation, aiming to make AI the default in advertising without replacing creative people. We are a nimble, agile team focused on enabling small businesses and creative individuals, with a culture that values transparency, bravery, and measurable impact.

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