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PPL & Emerging Media:
- Manage assigned PPL partners and campaigns, including planning, execution, monitoring, optimization, and partner communication.
- Identify and test emerging channels, platforms, and partnerships to expand Demand Capture efforts.
Audience Strategy & Testing:
- Identify and test new audience segments, targeting approaches, and data sources to expand prospective student reach.
- Analyze performance and apply learnings to improve lead quality, conversion, and media efficiency.
Partner & Campaign Management:
- Manage day-to-day relationships with media partners and oversee campaign execution from planning through optimization.
- Collaborate with creative, web, analytics, and other teams to support effective campaign delivery.
Performance & Growth:
- Monitor PPL and emerging media performance across lead volume, quality, conversion, and efficiency.
- Translate insights into actionable recommendations for investment, scaling, or shifts in strategy.
National University
National University is a private nonprofit university offering online and campus programs focused on adult learners and working professionals. The institution employs more than 4,500 faculty and staff, serves over 45,000 students, and fosters a supportive, remote-first culture centered on innovation and professional growth.