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Performance Marketing Strategy:
- Own the paid media P&L and multi-year strategy across the brand portfolio.
- Set channel and budget allocation based on incrementality, LTV, and blended CAC targets.
- Build repeatable playbooks for launches, promotions, and seasonal peaks.
Team Leadership & Organization:
- Build and lead a team of performance marketing leaders and specialists, plus supporting agencies.
- Set operating standards for testing velocity, reporting rigor, and channel expertise.
- Drive adoption of AI and automation tools across the team.
Executive & Cross-Functional Leadership:
- Represent performance marketing on CSC Generation's marketing leadership team.
- Partner with Creative, Merchandising, and eCommerce to align investment with site experience and conversion.
- Translate performance data into clear commercial recommendations for the executive team.
CSC Generation
CSC Generation is an AI-native holding company that acquires and transforms iconic omnichannel retail brands using its Genesis operating platform. With $1B+ revenue across 13 brands, it operates a lean, fast-moving culture where team members take ownership and see direct impact.