Director, Marketing

Direct the development and execution of marketing strategies for new and existing products, ensuring alignment with organizational goals. Define success metrics, analyze performance, and forecast growth to drive engagement and market impact. Lead the daily activities of the marketing team, including planning, staffing, budgeting, and expense management. Implement process improvements and ensure efficient operations across campaigns, events, and public relations initiatives. Partner with senior management, sales, and product teams to create impactful content, tools, and programs that support revenue objectives. Oversee digital marketing initiatives such as SEO, SEM, email marketing, and analytics while maintaining brand standards and monitoring competitive trends.