Creative Campaigns Manager (Partial Brand Owner)

Campaign Management:

• Lead end-to-end creative campaign development, from brief through to final delivery, across paid, owned, and earned channels
• Write clear, actionable creative briefs for both static and video ad content ensuring briefs are aligned with campaign objectives
• Manage relationships with internal stakeholders, freelancers, internal teams and external creative agencies acting as the central point of contact between all of them

Brand Identity & Guidelines:

• Co-own and maintain the brand guidelines, keeping them current, accessible, and genuinely useful for the wider team
• Act as a brand guardian - reviewing and approving creative output across teams to ensure visual and tonal consistency
• Champion the brand voice and visual identity internally, running training or onboarding sessions as needed

eCommerce Creative:

• Own creative quality across e-commerce touch points - product imagery, PDP assets, category banners, and promotional content
• Work closely with the e-commerce and trading teams to ensure creative output supports conversion goals without compromising brand integrity