Web and Digital Marketing Manager

Key Responsibilities:

• Own and manage the entire corporate website infrastructure on Webflow.
• Continuously monitor and improve website performance for core web vitals and SEO.
• Oversee the development, testing, and deployment of new website features.

Digital Advertising Strategy & Execution:

• Develop, execute, and manage the end-to-end digital advertising strategy across all paid channels.
• Manage and allocate the digital advertising budget effectively to achieve key performance indicators.
• Conduct rigorous A/B testing, audience segmentation, and bid management.

Analytics & Data Integration:

• Serve as the subject matter expert for Google Tag Manager and Google Analytics 4 (GA4).
• Configure and maintain necessary data connectors and APIs to route web data seamlessly.
• Provide regular, insightful reports on website performance and digital analytics to key stakeholders.