Senior Digital Marketing Specialist

Strategy:

• Own and lead comprehensive digital marketing strategy across paid media, email/lifecycle, web, and virtual events, ensuring all efforts are integrated, measurable, and aligned to pipeline/revenue goals.
• Lead email and lifecycle marketing strategy in Marketo, HubSpot, or a comparable platform, including segmentation, personalization, nurture streams, lead scoring, routing, and deliverability best practices.
• Partner with web/UX to manage landing pages and website content that supports campaigns, improves conversion rate, and aligns to SEO, accessibility, and brand standards.

Measurement and Analysis:

• Own measurement and performance analysis using tools such as GA4, ad platform reporting, and BI dashboards; establish KPIs, ensure tracking accuracy, and translate insights into optimization actions.
• Drive experimentation (A/B and multivariate testing) across ads, email, and landing pages; evaluate and pilot new tools, audiences, and tactics to improve CAC, CVR, and pipeline quality.
• Develop and maintain channel playbooks and best practices (paid media, lifecycle/email, landing pages, and events), including compliance/privacy and brand requirements.

Collaboration and Leadership:

• Lead cross-functional collaboration (Sales/SDR, RevOps, Product, Creative, Web, and Analytics) to align targeting, messaging, offers, and follow-up processes across channels.
• Serve as a trusted advisor to internal stakeholders and (as applicable) customers/partners on digital marketing strategy, channel mix, and market trends; provide consultative recommendations grounded in performance data.
• Mentor, coach, and provide quality review/feedback to team members; support capability building in paid media, analytics, and marketing automation.