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See allSenior Marketing Manager - Website Experience & Conversion (Remote First)
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Key Responsibilities:
- Develop, launch, and monitor integrated digital marketing campaigns.
- Coordinate campaigns with state-specific CE renewal cycles and deadlines.
- Manage campaign calendars and A/B testing plans.
CRO & Experimentation:
- Partner with CRO SMEs to plan and execute conversion rate optimization testing.
- Use quantitative and qualitative tools to identify friction points and optimize user flow.
- Build structured experimentation roadmaps and analyze results.
Data Analytics & Reporting:
- Analyze campaign and channel performance using GA4, Power BI, and HubSpot analytics.
- Translate data into actionable insights that improve channel efficiency and ROI.
- Support ecommerce growth initiatives across healthcare brands.
Colibri Group
Colibri Group provides online professional education. They have over 1,500 employees and serve over 1 million customers annually, with a culture that values love, joy, boldness, teamwork, and curiosity.