Paid Search Marketing Specialist

Impact:

• Paid Search Management: Analyze and optimize search engine marketing channels to achieve maximum ROI using a data-informed analysis.
• Campaign Execution: Hands-on design, execution, and optimization of SEM campaigns.
• Landing Page Conversion Rate Optimization: Create and refine landing pages using tools like Unbounce to improve conversion rates.

Experience:

• SEM campaign management: 5+ years of SEM campaign management experience.
• Analytical skills: Strong analytical skills with the ability to interpret data and drive decisions proactively confidently.
• Communication skills: Excellent written and communication skills, capable of clearly presenting ideas to key team members.

Tools:

• Data visualization tools: Experience with data visualization tools like Looker and Tableau, and basic understanding of SQL.
• CRM Platforms: Proficient with tools such as HubSpot and other CRM platforms and understanding of key marketing funnel metrics