Integrated Marketing Manager (Patients)

Play an integral role in scaling Headway's patient marketing efforts, and help define and build strategies for Headway to reach people seeking mental health care. Reporting directly into the Senior Manager, Integrated Marketing, you'll be the first integrated marketer responsible for their patient marketing efforts. You will be a data-driven B2C marketer who infuses the voice of the customer into creative marketing programs to grow the patient network. The ideal candidate has experience developing & leading acquisition strategies, orchestrating a multi-channel plan, and testing new growth levers that drive direct-response goals. You will build and manage full-funnel marketing programs, own patient acquisition growth targets, partner with growth, product marketing, content, product, and analytics teams, and build relationships with internal and external stakeholders & partners.