Principal ML Engineer, Ad Performance

Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams. Define company-wide personalization strategy and architecture, driving alignment across all ML teams. Solve critical technical challenges such as cold start, real-time learning, and exploration/exploitation tradeoffs. Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms). Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams. Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability. Represent Launch Potato’s technical brand externally. Champion privacy-preserving personalization.