This role involves:
- Developing and implementing marketing initiatives to elevate awareness of voucher incentive programs.
- Orchestrating the end-to-end marketing strategy for zero-emission vehicle initiatives.
- Creating data-driven marketing plans aligned with business goals to reach target audiences.
This role also involves:
- Conducting research to identify trends and opportunities in the clean transportation industry.
- Creating high-quality content for emails, blogs, case studies and social media.
- Refining voucher incentive program brand strategy and ensuring consistent messaging.
Other duties in this role:
- Tracking engagement and effectiveness across channels and providing recommendations.
- Managing project timelines to ensure creative projects are completed on schedule.
- Collaborating with internal teams and external vendors for seamless execution.