Job Description
Scale global user growth by working across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention. Optimize growth & retention strategies based on our current global fiat ecosystem and lead full-funnel user journeys: acquisition β activation β retention β conversion. Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities). Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient. Run rapid A/B tests, iterate growth models, and improve user quality. Tailor strategies for local markets with deep user insights and collaborate cross-functionally to bring strategies to life.
About Binance
Binance is a leading global blockchain ecosystem behind the worldβs largest cryptocurrency exchange by trading volume and registered users.