Senior Marketing Manager, Marketing Operations

Join the Xplor Pay team as a Senior Marketing Manager, Marketing Operations to make a real impact every day by enriching customer experiences. This role leads marketing technology strategy and execution, optimizing the demand generation engine, and driving performance across paid advertising channels. The role also involves overseeing the execution of all communications. Some of the other responsibilities include owning development, implementation, and managing comprehensive brand and communications strategy for Xplor Pay; leading and executing all internal and external communications; owning and optimizing the Pardot instance; managing system integrations with Salesforce; developing, testing, and optimizing automated nurture programs; developing strategy and execution of paid media campaigns; tracking and analyzing the performance of marketing activities; leading, mentoring, and supporting a team of marketing professionals; collaborating with cross-functional teams; identifying opportunities for automation; and owning marketing performance dashboards.