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Digital Strategy & Leadership:
- Develop and execute a digital marketing strategy aligned with Transcat’s objectives.
- Partner cross-functionally with sales, product, and IT to support pipeline generation.
- Lead and mentor a high-performing digital marketing team.
SEO:
- Own and drive the organic search strategy, including technical SEO.
- Identify keyword opportunities aligned with calibration services and target industry verticals.
- Improve organic visibility and authority.
Lead Generation & Marketing Attribution:
- Own end-to-end lead generation strategy across digital channels.
- Maintain a multi-touch marketing attribution framework.
- Partner with sales to ensure alignment on lead definitions.
Transcat
Transcat is a leading calibration and compliance services provider in North America and beyond. They have over 1,000 employees in technical, consulting, operational, sales, finance, and corporate roles and they value a culture where people care about each other.