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GEO, AI Discovery & Enterprise SEO:
- Own and evolve Sectigo’s Generative Engine Optimization (GEO) strategy.
- Lead enterprise SEO strategy, including technical SEO, site architecture, content strategy, and internal linking.
- Translate emerging AI prompt patterns, search behavior, and buyer questions into high-intent landing pages.
Enterprise Website and Digital Experience:
- Own the performance, discoverability, and evolution of Sectigo’s enterprise website as a core growth channel.
- Treat the website as a continuously optimized product, improving UX, content architecture and site performance.
- Partner with Product Marketing and Regional Marketing to scale localized digital experiences.
Execution & Continuous Optimization:
- Quickly assess opportunities across SEO, GEO, and web experience, prioritizing initiatives.
- Implement a structured experimentation framework to continuously improve landing pages and content structures.
- Maintain a strong focus on measurable outcomes, connecting digital performance to traffic quality.
Sectigo
Sectigo is the most innovative provider of certificate lifecycle management (CLM), delivering comprehensive solutions that secure human and machine identities for the world’s largest brands. Sectigo is one of the largest, longest-standing, and most reputable CAs with more than 700,000 customers and two decades of delivering unparalleled digital trust.