Senior Director of Demand Generation

This is a critical leadership role within the marketing team—responsible for creating, executing, and optimizing full-funnel demand generation programs that drive awareness, engagement, pipeline, and revenue. The ideal candidate is a strategic, data-driven marketing leader with deep expertise in digital channels, campaign orchestration, and account-based programs. Integrated Campaign Strategy & Execution - Develop and own the global demand generation strategy aligned to revenue and pipeline goals. Build and execute integrated, multi-channel campaigns that span paid media, email, content syndication, and more. Translate messaging and product positioning into compelling campaigns that engage prospects across the buyer journey. Design innovative landing pages and lead capture experiences that maximize conversion. Plan and manage paid campaigns across Google, LinkedIn, X (Twitter), and other relevant platforms to drive qualified traffic and leads. Evaluate and test third-party channels (e.g. email sponsorships) to expand reach and lead acquisition. Collaborate with sales and field marketing to build and execute multi-touch ABM campaigns for priority accounts. Support trade shows, executive events, and virtual experiences with integrated digital programs that enhance attendee engagement.