Paid Media Strategist

The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses. Roles & Responsibilities include: Overseeing and leading a collection of Paid Media accounts; Serving as direct support to client contacts; Driving referrals via client relationships and professional network; Building strategies for clients each quarter; Creating, maintaining, and optimizing budgets for paid media campaigns across multiple channels; Also understanding client positioning and unique value propositions; Confirming lead routing is accurate within a CRM ;Understanding the value of Programmatic campaigns; Executing and optimizing PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.