Campaign Manager, Paid Search

Manage, optimize, and scale Google Ads & Microsoft Ads campaigns across multiple ad types, including search, display, demand generation, PMax, standard shopping, and YouTube. Develop and implement advanced strategies to meet goals like ROAS, CPA, or CAC. Regularly run optimizations and set up experiments to ensure account growth and improved client performance. Manage up to 14 accounts or a total MRR of $50,000. Demonstrate advanced optimizations that lead to significant client performance improvements and budget increases. Ability to lead client calls and provide in-depth explanations of account performance, trends, and strategic recommendations. Maintain ongoing positive client relationships, establishing trust and successfully upselling clients into additional services and channels. Collaborate with creative teams to deliver strategies and ad copy that align with client goals, advising clients on the best use of creative assets (text, static, video). Stay updated on industry trends, bringing new knowledge to the department and contributing to team growth. Provide insights on other marketing channels, including SEO, paid social, and email marketing, and assist in upselling clients on these services. Use internal project management tools like Monday to organize workflows, track campaign performance, and meet client deadlines. Contribute to internal communications by answering team questions and supporting departmental improvements. Optimize product feeds for e-commerce clients utilizing DataFeedWatch.