Manager, Retention & Customer Lifecycle Marketing

As Marketing Manager, Retention & Customer Lifecycle Marketing, this newly created role will be a strategic leader within LBF, responsible for developing, implementing, and optimizing a holistic customer retention and loyalty program across the entire mortgage lifecycle. The ideal candidate will champion customer lifetime value (CLV) by leveraging deep data insights, personalized communication strategies, and innovative programs designed to significantly reduce churn, drive repeat business (e.g., refinances), and cultivate unparalleled customer satisfaction. This role requires a proven leader with extensive experience in the mortgage or financial services industry, strong analytical capabilities, and a passion for building lasting customer relationships. The manager will lead the development and refinement of sophisticated customer segmentation models utilizing behavioral data, demographic insights, mortgage product types, and predictive analytics to enable highly targeted and relevant marketing efforts.