Head of Audience and Marketing Insights

The Head of Audience & Marketing Insights leads a team of business and data analysts and is responsible for overseeing the execution of Audience Development and Marketing analyses, while ensuring alignment with strategic goals and developing the team. The role sits within the Data Insights organization and reports to the Global Data Director. Core responsibilities include overseeing the execution of Artist and Audience Development & Marketing analysis roadmap for the Group, in line with both Data Insights and Marketing Services’ teams OKRS, and ensure timeliness, consistency & accuracy of the team’s output. This includes understanding streaming and audience data across DSPs, and how they impact artist development, as well as understanding the impact of on-platform marketing levers to inform Marketing and Product strategy. The role requires collaboration with Business, Marketing and Product teams to collect analysis needs and build and execute the relevant analytical plans. It involves collaborating with Data Engineering and Data Science departments, improving structure, processes and methodologies and supporting and developing data analysts within the team.