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Bidding Logic & Optimisation:

  • Define and evolve bidding logic across pricing, pacing and inventory selection within the OpenRTB framework
  • Own the roadmap for algorithmic bidding strategies balancing competing constraints (e.g. budget delivery, CPA / ROAS targets)

Attribution & Performance Measurement:

  • Own integrations with measurement partners and tracking systems (e.g. MMPs, web pixels) to ensure data accuracy and reliability
  • Design and ship incrementality frameworks (geo-lift, holdout groups, ghost ads) to measure causal impact beyond last-click attribution

Execution, Analytics & Delivery:

  • Translate complex performance problems into clear, actionable product requirements
  • Write detailed specifications for backend engineers, including latency constraints, QPS handling and signal processing

Vibe

Vibe enables marketers and brands of all sizes to advertise on TV. They are growing revenue by 30+% every quarter since 2022, aiming to be the #1 TV Ad Platform by 2025.

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