Job Description
We're seeking a Marketing Data Analyst to join our Marketing Operations & Analytics team to support our global marketing team of 60 marketers and push the boundaries of our existing analytics ecosystem. This role is critical in driving strategic and operational insights that guide our marketing strategies and execution. As a Marketing Data Analyst, you will leverage your analytical and technical skills to provide actionable insights through ad-hoc analyses and strategic projects. You'll serve as a bridge between technical analysis and business decision-making, adapting your communication effectively for various stakeholders. You will also have the opportunity to build innovative AI-driven solutions on our Dataiku platform.
Key Responsibilities: Partner closely with marketing stakeholders to identify key business questions and conduct robust ad-hoc analyses to drive decision making for the field and digital marketing teams. Develop strategic projects to grow the analytics ecosystem including pipeline forecasting, campaign analytics, and marketing/channel mix analysis. Own and manage key datasets and dashboards that are leveraged daily by the Marketing team, and design and build new dashboards using best in class visualizations techniques to convey insights to marketers in the easiest and most effective way possible. Build innovative solutions to open questions using advanced analytics and AI to enable the Marketing team on Predictive and Prescriptive Analytics. Collaborate with Business Operations and the Enterprise Data & Analytics teams on GTM metrics and datasets, and contribute positively to the large internal analytics community at Dataiku.
About Dataiku
Dataiku is The Universal AI Platform™, giving organizations control over their AI talent, processes, and technologies to unleash the creation of analytics, models, and agents.