Job Description
As the Principal, Offline Acquisition Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools for Linear TV, and will support other offline marketing channels. You'll own the strategy, execution, and tracking of Linear TV and other channels to drive marketing performance in line with budget and goals. Track performance on a weekly and monthly basis and make adjustments to improve target KPIs. Partner with internal teams (e.g. Creative, Analytics, MarTech, Growth Product, Finance) to effectively drive all aspects of the channels you manage. Manage client partner relationships. Run analyses on channel performance and implement findings quickly. Drive executive communications by presenting insights and forward-looking strategies.
About Ethos
Ethos was built to make it faster and easier to get life insurance for the next million families by blending industry expertise, technology, and the human touch.