Senior Performance Marketing Analyst (Italian Speaker)

lastminute.com is looking for a Senior Performance Marketing Analyst to play a crucial role into the Customer Acquisition inside the Marketing department. We are looking for a professional who is a data lover, a bit obsessed by data driven approach and capable of understanding the dynamic of both, marketing and data departments.

What your impact will be: Proactively define and review an overarching marketing strategy, based on data&insights, aligned with our company business goals, identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency. Supervise the reporting for the Customer Acquisition departments in order to have the hands on the main marketing channel every day, communicating effectively performance trends and insights to the manager. Collaborate closely with Data&Analytics team, to ensure alignment and coherence of overall data initiatives. It’s fundamental to understand the DB structure and the dynamics in order to extract and analyse, also if they could come from various sources including digital marketing platforms, website analytics, and third-party data. Partner with our marketing teams inside and outside the Customer Acquisition department, create a strong connection with SEM, SEO and Display teams offering the proper support in setting the marketing strategy, based on analytics. Create a similar connection with the other marketing teams not in the Customer Acquisition department, in order to understand if and how “external factors” can affect the overall performance Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.