Senior Director, Content, Social, Creator Marketing

What the Role Is:

• Babylist's brand carries the emotional weight of one of the biggest transitions in a person's life and their community is already creating and sharing content.
• This new role, reporting to the CMO, owns editorial, social, creator and influencer marketing, community, branded content, and podcasts.
• You'll lead a team already doing strong work and give it a point of view and a growth plan.

Who You Are:

• You've built a creator or influencer program from close to zero and know social-native video as a craft.
• You've led editorial and commercial content side by side and know how to protect editorial trust.
• You think in community, not just channels, and can run a multi-format content team.

How You Will Make An Impact:

• Own Babylist's editorial and branded content, brand social, creator and influencer marketing, community, and podcasts.
• Build Babylist's affiliate creator and influencer program from the ground up.
• Lead the team directly responsible for execution, including Directors and Senior Managers.

Why This Role:

• You will build on content foundations and establish efficiency and cross-channel collaboration.
• You report directly to the CMO with real ownership over channels expectant and new parents use.
• Video and creator marketing are the highest-leverage growth levers, and you'll invent the playbook.