Senior Paid Media Campaign Specialist

The Senior Paid Media Campaign Specialist will be responsible for owning the strategy and execution for paid media campaigns to meet aggressive sales and conversion targets. You will provide advanced performance analysis and optimization recommendations based on KPIs and benchmarks. You will lead strategic media planning discussions and present insights to internal stakeholders and leadership. The role involves establishing best practices for campaign setup, tracking, and reporting across all digital media channels. The specialist will oversee monthly budgets, manage large-scale media investments, and ensure spend alignment with ROI goals. Also, the role includes guiding creative development by providing performance-informed briefs for copy, design, and video assets, along with managing vendor relationships and staying current with the latest trends in paid media.