Freelance Social Editor - ComplexLuxe

Key Responsibilities:

• Develop and refine the editorial voice for ComplexLuxe across all social platforms, ensuring it aligns with luxury fashion audiences.
• Create and publish diverse content, including predictive insights and game-day reactions, while managing community interactions and DMs.
• Lead tentpole fashion moments, producing real-time creative assets and collaborating with design teams.

Collaboration and Execution:

• Work with editorial, video, commerce, and partnership teams to amplify betting-adjacent initiatives and brand activations.
• Promote commerce and experiential projects, such as live-event coverage and watch parties, and ideate real-time content based on trending narratives.
• Participate in planning meetings to ensure betting coverage is culturally relevant and serve as the point person for social growth and engagement goals.

Analytics and Innovation:

• Track social performance metrics and share best practices for luxury content, providing competitive analysis and examples.
• Coordinate editorial and branded social calendars, and implement AI tools to improve workflow efficiency and content ideation.
• Experiment with emerging platforms to expand the brand's footprint and appear on-camera for betting previews and social video content as needed.