Senior Specialist, Direct Investments

The Senior Direct Investments Specialist plays a key role in executing direct media investments, managing vendor relationships, and ensuring smooth campaign implementation. Building on a strong foundation in media buying, this role takes on greater responsibility for campaign logistics, troubleshooting challenges, and optimizing media performance. This position actively contributes to the tactical execution of media placements across offline and digital channels, including audio, video, print, and OOH, within approved media plans. The Senior Specialist ensures accuracy in media activations, supports contract negotiations, and provides input on strategic recommendations. Additionally, they offer foundational insights into best practices and strategy while applying a strong understanding of media measurement to help develop effective tactical approaches and budgets that drive impactful results.