Partner Marketing Manager

Design and execute repeatable marketing campaigns across the partner lifecycle, including co-branded plays, ABM programs, and demand-gen initiatives. Build “campaigns-in-a-box” that can be localized and deployed by Partner Managers across regions and partner types. Manage campaign calendars, stakeholder alignment, and delivery process end-to-end, ensuring timely and effective execution. Develop and produce campaign assets such as landing pages, social kits, email templates, event toolkits, and promotional content. Localize and adapt assets for priority geographies and partner segments. Ensure all materials align with Deel’s partner brand standards and value propositions. Collaborate with partner managers to design campaigns that drive top-of-funnel activity, influence pipeline, and accelerate active opportunities. Work with Marketing Ops to track campaign performance, measure ROI, and optimize based on results. Use data to identify and prioritize campaign opportunities aligned to strategic GTM plays and partner segmentation. Partner with the Senior Marketing Manager - Content and Comms to ensure campaign creative, messaging, and activations are consistent with Deel’s partner GTM strategy. Work with Regional Marketing and Events to integrate campaigns into field activities and partner event sponsorships. Collaborate with Product Marketing and enablement teams to ensure partner campaigns are integrated into larger GTM initiatives and supported with relevant training and resources. Define and track campaign KPIs: activation rate, partner engagement, influenced pipeline, MDF utilization, and content performance. Build feedback loops with Partner Managers and partners to improve campaign effectiveness and iterate on playbooks.