Drive direct sales pipeline by generating qualified interest from high-potential prospects and surfacing sales opportunities. This role focuses on converting inbound signups and interest into qualified sales opportunities through marketing programs.

The VP of Demand, Digital and Experience Marketing leads the development and execution of strategies that drive customer interest and engagement through marketing channels and partnering with the rest of marketing and sales to progress opportunities through the buyer journey. This executive plays a critical role in driving the campaign planning and performance management for the marketing organization and collaborates closely with peers across marketing, sales, services, and revenue operations to align activities.

As a Lifecycle Marketing Manager, you will support the execution and optimization of multi-channel marketing strategies (email, SMS, sales support, and servicing communications) across the customer lifecycle. Working closely with cross-functional partners, you’ll help shape and deliver marketing campaigns that are personalized, timely, and aligned with Achieve’s business goals.