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Evaluation Design
Brand Ownership:
- Establish and own Doctronic's visual and verbal identity across all touchpoints.
- Develop a system of templates and standards for a distributed team and agency partners.
- Drive photography, casting, and art direction with a focus on authentic representation.
Campaign and Performance Creative:
- Set the creative standard for brand and performance media, ensuring consistency.
- Build concepts and formats for the growth team to iterate against.
- Collaborate with internal team and external partners to produce recognizable campaign work.
Team Building and Execution:
- Act as a player-coach, leading a team while personally contributing to creative output.
- Manage a distributed bench of creative partners, raising quality standards.
- Build a modern, AI-enabled in-house creative team over time.
Doctronic
Doctronic builds a healthcare brand focused on trust and storytelling across channels. They are a growing company with a small, AI-enabled in-house creative team, fostering a culture of innovation and collaboration.