Director of Social Media, X

About the Role:

• Own our X presence end to end, with Threads under the same seat, reporting to the Head of Social Content.
• Grow one of the most-followed accounts on the platform and shape how the brand shows up in real time.

What You'll Do:

• Own the publishing calendar end to end: write, package, and ship daily posts for every video premiere, product drop, and announcement.
• Run real-time engagement, jump on trends, and adapt content for Threads.
• Track performance daily, test constantly, and translate platform data into weekly and monthly reporting.

What We're Looking For:

• 4 to 8 years running social media with X/Twitter as your primary platform, with at least 2 years owning a large account (1M+).
• Exceptional short-form copy in a distinctive voice and the ability to cut or brief short-form video.
• Experience with live coverage under pressure and fluency in platform analytics and testing.

Benefits:

• Competitive salary, generous Medical (Blue Cross Blue Shield), Dental, Vision, and company-paid Life Insurance.
• 401k with Safe Harbor matching and company contributions to Health Savings Accounts.
• Flexible vacation policy, paid company holidays, and relocation assistance where applicable.