Manager, Digital PR

Strategy & Leadership:

• Develop and own the Digital PR service and strategy, aligned to client goals.
• Lead planning, execution, and evaluation of multi-channel PR campaigns across US, UK, and global markets.
• Drive innovation in campaign concepts, ensuring data-driven creativity and high-quality storytelling.

Team Management:

• Manage and mentor digital PR managers and specialists, fostering a culture of excellence, ownership, and experimentation.
• Build a hiring roadmap to scale the digital PR function, lead recruitment, and improve onboarding and training processes.
• Conduct performance reviews, develop professional growth plans, and support skill development across the team.

Campaign Execution & Media Relations:

• Create and eventually direct the creation of outreach strategies, editorial calendars, and digital PR assets.
• Oversee high-impact link-building and brand mention campaigns with an emphasis on quality, authority, and relevance.
• Expand and nurture relationships with journalists, editors, bloggers, and digital influencers.