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Paid Advertising (LinkedIn & Google):
- Execute, manage, and optimize paid advertising campaigns across LinkedIn and Google.
- Support audience targeting, creative testing, and budget pacing.
- Monitor performance and report on metrics such as impressions, reach, and CTR.
Social Media Strategy & Execution:
- Help shape and maintain a consistent social media strategy designed to increase brand awareness and engagement.
- Own the social content calendar and publishing cadence.
- Draft and publish posts, collaborate on visuals, and ensure messaging is on-brand.
Media & Reporter Outreach:
- Researching relevant reporters and publications.
- Maintaining media and reporter contact lists.
- Coordinating contributed content, quotes, and background materials.
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