Digital Marketing Manager

Design and implement marketing campaigns for both the digital and retail channels for International Mobile Top Ups and eGift. Execution and measurement of CRM campaigns, which include SMS, In App messages and emails. Manage the implementation and analysis of programs that drive new customer acquisition, such as Refer a Friend, community events, social media and more. Lead the design and creative elements for campaigns with designers/agency. Analyze/monitor international mobile top up data and propose action plans to grow the business. Collaborate with product and sales teams to effectively launch and market new or enhanced products. Conduct surveys on a needed basis to understand customer behavior, preferences and competition. Track marketing competitive activity on an ongoing basis. Manage relationships with product, sales, external mobile operators and agencies. Develop presentations demonstrating campaign results, business analysis, etc. Supervise one marketing specialist.