Content Marketing Manager

Writing and Content Creation:

• Write high-quality short and long-form content across multiple formats including landing pages, emails, social copy, and campaign assets.
• Craft persona-driven copy that leads with audience pain points and business challenges, connecting product value to buyer needs.
• Engage internal experts, customers, and partners to develop authentic storytelling content.

Strategy and Planning:

• Develop deep understanding of buyer personas, goals, and pain points to inform content strategy.
• Align content plans with editorial calendar and campaign goals, ensuring copy supports pipeline objectives.
• Use performance data to drive content insights and contribute to quarterly planning.

Execution and Collaboration:

• Lead cross-functional content projects from brief to delivery, managing timelines and stakeholder alignment.
• Partner with campaign, lifecycle, digital, field, and partner marketing teams to activate content across the right channels.
• Manage content library, contribute to audits, and navigate localization workflows.