Principal Demand Generation Marketing Manager

As the Principal Demand Generation Marketing Manager, you will set quarterly campaign strategy across Deel’s product lines and buyer segments and translate solution, product and segment briefs into integrated, multi-channel campaign plans with clear SRL, SQO, and pipeline targets. You will build forecasts for campaign performance, including expected ROI and conversion benchmarks, while partnering with Sales leadership to align on follow-up plays and SDR/AE enablement strategy. You will work cross-functionally with channel owners to ensure activities ladder into campaign goals and pipeline targets. Furthermore, you will monitor campaign performance daily/weekly; review performance and guide ongoing optimization through the Demand Creation Manager and Acceleration Manager. Responsibilites also include owning reporting for campaign funnel performance, tracking and improving efficiency metrics, building dashboards and reporting, and delivering weekly performance updates to Growth and Sales leadership.