Job Description
As our Senior Integrated Campaign Manager, you’ll be the hands-on expert driving campaign planning, execution, and optimization across multiple channels. You will collaborate closely with sales (BDRs and new logo acquisition) and cross-functional marketing teams including Demand Gen, Product Marketing, Digital, and Content Marketing, to ensure campaigns resonate with prospects and convert effectively. Plan, launch, and optimize multi-channel, full-funnel and ABM campaigns to drive engagement, pipeline, and brand awareness. Develop campaign briefs, ICP-focused messaging, and quarterly GTM themes that align with sales priorities and product launches. Own new logo opportunity and pipeline generation through integrated campaigns, ABM, email nurtures and audience segmentation. Measure and report on campaign performance, providing actionable insights and recommendations for continuous improvement. Test and scale new demand generation channels and tactics.
About Blackpoint Cyber
Blackpoint Cyber is the leading provider of world-class cybersecurity threat hunting, detection and remediation technology.