Senior Manager, Content & Brand Canada Marketing

About the role:

• Define and maintain the organization's category narrative, brand point of view, and messaging in collaboration with Product Marketing and executive stakeholders.
• Build and manage an editorial calendar across owned channels such as blogs, LinkedIn, newsletters, executive communications, speaking engagements, and podcasts.

Accountabilities:

• Lead the speaker and influencer program end-to-end, including prospecting, vetting, partnership development, event placements, briefing, and performance measurement.
• Partner with Sales and Demand Generation to transform thought leadership into pipeline-supporting assets such as battlecards, social proof, webinars, campaign copy, one-pagers, talk tracks, and sales decks.
• Manage a content team and/or network of freelance writers, designers, and agencies, providing direction, mentorship, and accountability.

Requirements:

• 7+ years of experience in content marketing, brand marketing, or content strategy, including experience in B2B SaaS.
• 2+ years of direct people management experience or experience managing a blended team of employees, freelancers, and agencies.
• Proven ownership of a brand or category narrative and experience turning that narrative into a sustained content program.

Benefits:

• Remote work opportunity in Canada.
• Meaningful equity for full-time, permanent employees.
• Comprehensive benefits package including monthly fitness/wellness reimbursement and annual professional development support.