Marketing Operations Manager, Funnel Management

The Marketing Operations team is looking for someone to own and optimize the systems, processes, and data behind revenue-generating marketing campaigns at Figma. This role is essential for ensuring accurate lead capture, scoring, tracking, and reporting across all Figma demand generation channels such as Events, Webinars, Paid Marketing, and Content. You’ll work closely with Demand Gen, Field Marketing, Paid Marketing, Product Marketing, and Sales to ensure seamless campaign execution, reliable data flow, and clear attribution, while sharing insights that inform strategy and drive continuous improvement. This role can be held remotely within the United States. Responsibilities include overseeing campaign operations, owning the development and optimization of ML driven lead scoring models, and partnering with Marketing and Sales to build, refine, and scale automated AI messaging & personalized Outreach sequences.