Director Brand Marketing | Partnerships

Partnership Strategy & Development:

• Define and lead Pendulum’s brand partnership strategy.
• Identify and secure high-impact partnerships across consumer brands, healthcare platforms, retailers, and lifestyle ecosystems.
• Develop a clear point of view on how Pendulum shows up across different partnership types.

Commercial Partnerships & Business Impact:

• Structure partnerships that drive measurable business outcomes, including revenue growth, customer acquisition, and organic/ earned media.
• Negotiate partnership terms, ensuring alignment on economics, brand positioning, and long-term value creation.
• Maximize visibility and storytelling impact across channels.

Operations & Execution:

• Oversee execution of partnerships from concept through launch and post-campaign analysis.
• Build processes, playbooks, and frameworks to scale the partnerships function.
• Manage cross-functional coordination across internal teams and external partners.