Senior Manager, Brand Media, Influencers and Partnerships

Demand Creation Paid Media Strategy & Execution:

• Develop and optimize paid media programs that build awareness and consideration for Life360
• Work with the creative team to ensure optimal channel/message fit.
• Build a great partnership and successfully lead our media agency collaboration.

Influencer Marketing Strategy & Execution:

• Identify influential personalities that we should be associating with and working with.
• Work with agency and platform partners to procure and manage these deals.
• Work with Analytics to assess the overall and relative performance of our influencer partnership deals.

Brand Partnerships Strategy & Execution:

• Identify brands that we should be associating and partnering with.
• Work with our Biz Dev team to outline key, desired “gives/gets” for these partnerships and land highly mutually beneficial deals that deliver on each party’s goals.
• Work with Analytics to assess the overall and relative performance of our brand partnership deals.