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Global Paid Media Strategy & Execution:
- Develop and optimize global paid media programs across channels.
- Partner with regional teams to tailor strategies to local markets.
- Evaluate new channels for international expansion.
Demand Conversion & Funnel Optimization:
- Lead experimentation on global funnel performance.
- Collaborate to build high-impact global conversion experiences.
Portfolio Performance & Analytics:
- Develop frameworks for assessing channel quality and LTV/CAC efficiency.
- Partner with Analytics to refine attribution models.
- Input to forecasting, dashboards, and reporting systems.
Life360
Life360's mission is to keep people close to the ones they love. They are a remote-first company with more than 500 employees, offering a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch.