Account-based Marketing (ABM) Manager

As a strategic and results-oriented Account-based Marketing (ABM) Manager, you will drive our ABM initiatives to accelerate pipeline growth and revenue for our enterprise accounts. Playing a critical role in our GTM strategy, you'll architect and execute targeted marketing campaigns that resonate with key decision-makers at priority accounts. Working closely with Sales, Marketing, and Solutions & Strategy teams, you'll lead the end-to-end ABM strategy - from account selection and persona development to campaign execution and pipeline advancement. Design, implement and optimize multi-channel ABM campaigns, including personalized content, email marketing, digital advertising, webinars, events and unique, high-value tactics, tailored to the specific needs and pain points of each target account. Work in lock-step with the sales team to support target account identification, develop account-specific marketing plans, and ensure alignment between marketing activities and sales goals, to facilitate successful progression of qualified accounts.